Serotta is the renowned New York Bike company founded in 1972 by Maverick Bicycle Industry designer Ben Serotta. Serotta Bicycle Company is a truly innovative collection of Bicycle Purists and Perfectionists, whose everyday mission is to build the best bike in the World, just for you!  This cycling ‘Joei De Vivre’ is why each day you will see founder, Ben Serotta, focussed and immersed in your next frame draft to ensure ‘no stone is left unturned’, when Ben is working on your own personal frame draft or examining any other clients quest for the perfect ride.

Bens mission is  ‘Each and every time you ride a Serotta, I truly want you to have the ride of your life’.

Building the Best

Every day, Ben and the 40 dedicated Serotta staff ask, "How can we make it better?". Serotta design, build, break, redesign, rebuild, test and repeat. Hand selecting frame materials, Serotta make sure they meet rigorous quality control standards. Only when Ben is willing to put his signature on a bike does it move to production.

 

Independent

Because Serotta is a small, independent frame builder, you are provided with a level of service you simply won't get from any other company. Ben Serotta comes to work everyday at the Serotta Facility, and remains directly involved in designing and building our  premier class bikes.

 

Pushing the Limits of Technology

Only Serottas have the extensive engineering of their  legendary and  proprietary Colorado Concept tubing design.  This tubing is the foundation behind the miracle ride of each and every Serotta. To this ethereal tubing  Serotta  add ride enhancing features like the 3D XL dropouts, S.T. stays and other timeless and functional performance plusses.

That's why Olympic athletes, world champions, professional cyclists and cycling aficionados the world wide choose Serotta bikes.

On the Cutting Edge

Most people would not know that  Ben Serotta built the first US-made 'aero' pursuit frames in 1977 ; the first modern geometry mountain bikes  in 1981; the 'S' bend chain stay in 1984 [copied by half the world!]  Colorado Concept tubing in 1985 ; and the first butted titanium tubes in 1993. Serottas first ‘rider tunable’ suspension road bike in 1999 was miles in front of every bike co. that are only today trying to build some vertical yield into the rear stays of their 2009/2010 ranges.

And to view Serotta models, pics and details please CLICK HERE.

For an incredible history of Serotta with stunning photographs and text,
follow this link to the Serotta site.

Making Your Selection

The considerations listed below that determine the overall ride quality and overall enjoyment of your new machine have to be understood and taken into account when making your careful bike buying decisions. The objective is to strike a great balance of handling, comfort and efficiency.

OPTIMISED FIT

This is the most important considerations. Having a professional fit evaluation will not only save you the time, money and heartache of purchasing a wrongly sized bicycle, but it will place your body in a very efficient position that generates more power,allows you to breath better for more efficient oxygen transfer and makes riding inherently safer with better rider weight distribution and optimized bike handling being the end result.

COMPLIANCE [TORSIONAL AND LATERAL]

Power on demand. We all want it! Sometimes there is the possibility of too much of a good thing when talking about frame stiffness. A bicycle frame has to work with you, not against you, and for every cyclist there is an optimum amount of flexibility or 'windup' makes the frame work with you returning all your energy. Finding the correct amount of windup depends on a number of variables like rider weight, frame size, crank length, cadence etc..

Frames that are too stiff do not feel secure in cornering, and can often suffer from 'wheel skip' and other dangerous traits during difficult cornering with many riders losing bike confidence after such scares.

COMPLIANCE [VERTICAL]

To reduce the amount of shock to the riders body and the overall stress, a bicycle frame must have a certain amount of inherent vertical compliance.

This allows the wheels to stick to rough irregularities on the road surface and maintain traction and correct tracking even in adverse conditions like riding in the wet or along the coarsest of rock aggregate.

Hitting holes in the road can cause 500 or so lbs of vertical force and a well designed bike [especially one that is custom, just for you] will have The correct compliance dialed in for your own personal needs.

VIBRATION CONTROL

A bike that dampens vibrations correctly will enable the rider to finish much stronger on those 'over distance' rides or races. An overly stiff bike will often give the rider a sensation of feeling faster at given speeds, But in overall rider fatigue testing and evaluation this 'sensory overload'

is not the case.

WEIGHT

The most common statistic we see in marketing is 'ethereal' bike weights, As this is great 'spin' for the marketing department boys. Over the years we have ridden many examples of 'superlight' bikes that various riders and companies have shown us that we would never want to do a technical race or ride on, for fear of our and others personal safety. The best Custom manufacturers in the world always have traits like responsiveness and stability as their first objectives and never weight at the top,as these factors have much more of a bearing on how a bike will truly excel for you, rather than just going for the lightest weight which is quite easy to achieve anyway.

LONGEVITY

A beautiful handmade bicycle can last a lifetime when properly cared for.

Each material has its specific strengths, so with careful interpretation of your personal frame material needs including considerations like travel requirements and personal care, your new bike should last indefinitely with the correct material selections.

In a world of cutting edge materials we always recommend only selecting bicycles that stand by their products with a lifetime frame warranty.

GEOMETRY

The geometry of the frame including seat tube length, seat tube angle, bottom bracket height, bottom bracket drop, effective top tube length, fork rake and offset, fork span, front centre, chainstay length, wheelbase, headtube height and angle etc... all determine how well the bike rides for you. With a S.I.C.I. Certified Bike Fit evaluation and thorough evaluation of your personal requirements, you will be cycling efficiently and comfortably for many years to come.

To have any other technical questions answered please feel free to email our technical department at info@nichedistributions.com or call 0408 551 627.

Experience Counts

Niche staff have in depth and invaluable experience with staff members achieving top 20 results in International Road Race Tours, Top 20 in World Cup MTB Racing  plus victories in state and National Titles over the years. With this racing pedigree plus their extensive allied experience of bicycle exploring in remote locations around the world, there is a wealth of tried and tested product information available for any Niche Distributions customers to resource.

Niche Staff Members are also U.S.A Trained and Certified S.I.C.I. Advanced Bike Fitters, to ensure the finest service available in cycle fitting advice and advanced biomechanical evaluation. Armed with this knowledge, we have the experience to offer you an industry leading service that is second to none and is unsurpassed in the Australian and New Zealand Industry.

Please feel free to contact us for any technical questions and we will provide prompt answers to your queries.

At Niche Distributions,
       "We are always at your service ..."

NICHE staff competing in some of the Worlds longest and
hardest one day Road & MTB races in 2009.

Santana Tandem Company was founded by Bill McCready in 1976.

Bill has been racing, riding, touring and crafting tandems for 43 years. Bill history was as an Editor for Bicycling Magazine in the 70’s and part of his job was to test Cycling products. After testing a raft of product and Tandem offerings from many suppliers; Bill knew that with his experience and desire, he could produce a vastly superior Tandem, so in 1976 he left Bicycling to start Santana, and the rest is history.

Santana are the number one High End Tandem Manufacturer in the World and their high tech dedicated facility produces Tandems exclusively. This maintains their undivided focus on Sizing, Geometry, Material Application and Quality Control across their full range of Tandems.

Santana produce nineteen different Tandems [yes nineteen!] from Bills hand selected beautiful Italian Columbus steel, Butted Aluminium, High tech Titanium and the amazing Beyond Models in Carbon and Titanium! Custom frame dimensions as well as Custom paintwork are available on every Santana as well as the componentry choices from the Worlds Finest Componentry Manufacturers.Santana are one of few companies in the world to work with the likes of Shimano, Columbus etc on future release technology suitable for Tandems.

With Internationally trained S.I.C.I Bikefitters on board, you can be assured that Niche Distributions will ensure that your Santana Tandem Bike Fitting is facilitated to a professional level for both riders comfort and performance expectations.

The build quality and finish detail on Santana Tandems has to be seen to be believed!

Prices range from $5500 AUD to $15000AUD. All Santana Tandems have a lifetime frame warranty against structural defects for the original owner.

To view some Santana models, click here.